Samsung Galaxy S27 Ultra – Sorry Apple… Samsung Copied It

Samsung Galaxy S27 Ultra – Sorry Apple… Samsung Just Copied Your Best Feature, and I’m genuinely happy about it. Samsung appears to be borrowing Apple’s new front-camera idea, and for once it looks like a copy that makes phones easier to use.

The rumored change is simple: a higher-res selfie camera and, more importantly, a square-ish sensor similar to what Apple introduced on the iPhone 17 line. That shape gives the phone more room to crop, reframe, and switch orientations without you doing the awkward wrist twist. If you take a lot of selfies, group shots, or video calls, that’s a practical upgrade, not just a spec-sheet flex.

Samsung Galaxy S27 Ultra Copy

Phone makers copying each other isn’t some moral failing. It’s the business. The part that annoys people is when the copycat move removes something you liked, like chargers disappearing from the box or ports going missing. But when a company copies a feature that fixes a daily frustration, I’ll take it.

That’s why the Samsung Galaxy S27 Ultra – Sorry Apple… Samsung Just Copied Your Best Feature rumor is getting so much attention. It’s not about bragging rights. It’s about camera behavior that feels smarter in your hand.

According to GalaxyClub, a source with a strong track record on Samsung parts and early specs, Samsung plans two selfie-camera upgrades on the S27 Ultra and the S27 Pro. The megapixels reportedly jump from 12MP to 16MP. Nice, sure. The bigger deal is the move to a square sensor format.

And yes, the internet will argue about who did it first. People always do. What matters more is that this is the kind of “copying” that tends to raise the floor for everybody, including the folks who never read rumors and just want their phone to take a decent shot on the first try.

Samsung Galaxy S27 Ultra Square Sensor

Here’s what the square sensor idea actually means, without the marketing fog. Most front cameras capture a rectangular image that’s optimized for one orientation. When you switch between portrait and landscape, the phone often has to crop hard or switch to a different framing, which can feel jumpy. A squarer capture area gives the software more pixels around the edges to work with, so it can output a portrait selfie, then a landscape selfie, with fewer compromises.

That extra capture area also makes dynamic cropping features work better. Apple’s Center Stage style framing (and Samsung’s equivalents in video calling apps) relies on a buffer around your face. The phone can track you, keep you centered, and even widen out to include another person. With more usable image area, it doesn’t have to zoom digitally as aggressively, so you keep more detail and get fewer “why do I look blurry?” moments.

It’s kind of like recording a video with extra space around the subject, then choosing the final crop later. You’re not magically creating detail. You’re giving the phone more room to make smart choices without punishing you for holding the device “wrong.”

If Samsung nails the tuning, this could be one of those features you stop thinking about because it just works. And that’s the goal, honestly.

Samsung Galaxy S27 Ultra Pro Shift

The same report suggests the upgrade won’t land on every model. Right now, the square-sensor selfie camera is expected on the S27 Pro and S27 Ultra, with no clear word on the base S27 or S27 Plus. That’s classic Samsung segmentation: give the shiny stuff to the higher tiers, then decide later if the mainstream models get it.

The Pro model’s camera rumors are interesting for a different reason. GalaxyClub says the S27 Pro should include a 50MP telephoto and a 50MP ultrawide. If that’s accurate, Samsung is pushing the Pro closer to the Ultra’s “no weak links” camera approach. And there’s another spicy detail floating around from other credible reports: the S27 Pro may use the same 200MP main sensor as the Ultra.

If that happens, the Pro becomes the sleeper pick. Think of it as the Ultra’s camera brain in a smaller body, minus the S Pen. For a lot of people, that’s the better trade. Not everyone wants a giant phone. Not everyone uses a stylus. But almost everyone likes better photos.

I’ve watched friends buy the Ultra “just in case” they need the top camera, then complain about pocket bulk for a year. If Samsung brings Ultra-grade imaging down a size, that’s a win.

Samsung Galaxy S27 Ultra Privacy Display

Now about the display rumor that surprised me more than the selfie camera. A report out of South Korea claims all four Galaxy S27 models could get the Privacy Display feature that debuted on the S26 Ultra. That’s a big shift, because Samsung usually guards Ultra-only features like they’re family recipes.

Privacy Display, in plain language, is about reducing what strangers can see from an angle. It’s not just about dimming your screen. It changes how the panel outputs light so the picture looks normal head-on but gets harder to read from the side. If you commute, travel, or work from cafés, it’s one of those things you don’t appreciate until you’ve had someone glance at your inbox.

Why would Samsung spread it across the whole lineup? Competition. Chinese brands are expected to ship similar tech around 2027, and Samsung won’t want the Galaxy S series to look behind on privacy. So instead of keeping it exclusive, Samsung may push it everywhere and call it a standard expectation.

If that rumor holds, the Samsung Galaxy S27 Ultra – Sorry Apple… Samsung Just Copied Your Best Feature story becomes part of a larger theme: Samsung is borrowing good ideas and distributing them faster. That’s the behavior you want from a market leader.

Samsung Galaxy S27 Ultra Battery Pressure

Battery news is the part where I get a bit less patient. Reports say Samsung is considering a larger battery for the S27 Ultra, but we don’t have a number yet. Meanwhile, Apple is rumored and “confirmed” (as much as anything is before launch) to be pushing the iPhone 18 Pro Max to about 5,425mAh, roughly 340mAh above its predecessor.

Pause on that. Apple, the company people roast for small batteries, might ship a bigger pack than Samsung’s previous Ultra. If Samsung lets Apple beat it on raw capacity, Samsung will hear about it nonstop. And it’ll be deserved.

Capacity isn’t everything, of course. Efficiency matters, modems matter, software matters, and screen power draw matters. But capacity still sets the ceiling. When you’re paying Ultra money, you shouldn’t have to treat 6 p.m. like a finish line.

Chinese brands have already moved into 6,000mAh and beyond on some flagships. So the bar is visible. If the S27 Ultra lands under 5,425mAh, people will call it out as stubbornness, not engineering limits. If Samsung crosses 5,500mAh, it can reset the conversation and focus on real-world endurance again.

And yes, I know: bigger batteries can mean more weight, more heat, and tighter internal space. The catch is that the Ultra already is big. If any phone can justify a battery bump, it’s the one with the huge screen and top-tier camera stack.

Samsung Galaxy S27 Ultra Display Choice

There’s also a supply-chain choice that matters more than most people realize: the display panel. Reports suggested Samsung was evaluating BOE panels for the base S27 and S27 Plus, which would’ve been a first for flagship Galaxy S phones. That idea spooked some buyers because display consistency is one of Samsung’s calling cards.

Now comes the reassuring part. After a reported visit to BOE headquarters, Samsung’s mobile leadership has allegedly decided not to use BOE panels for the Galaxy S27 series. Instead, Samsung would stick with its own display tech across the lineup.

For buyers, that likely means more predictable color, brightness behavior, and long-term quality. It also means fewer unknowns with things like refresh rate tuning and touch response. People underestimate how much of a phone’s “feel” comes from the screen.

But there’s a downside. If Samsung uses only its own premium panels, it loses a cost-cutting option. And memory and storage pricing tends to swing year to year. So a price increase versus the S26 line is plausible, even if nobody wants to hear it.

This is where the Samsung Galaxy S27 Ultra – Sorry Apple… Samsung Just Copied Your Best Feature narrative needs balance. Copying a smart camera idea is great. Shipping it inside a pricier phone is less fun. Value still matters.

Quick Summary

Conclusion

The rumor headline is fun, but the practical takeaway is better: Samsung Galaxy S27 Ultra – Sorry Apple… Samsung Just Copied Your Best Feature points to a selfie camera that behaves more like a thoughtful tool and less like a rigid lens. If you’ve ever fought your phone during a group selfie or a video call, you already get why that matters.

What I’ll be watching is execution. Samsung needs to tune the square sensor well, bring that Privacy Display to more models, and stop playing it safe on battery size. If it does all three, the S27 line could feel like a real step forward, not just another yearly refresh.

And if Samsung “copies” more good ideas like this? Honestly, I’m fine with it. Copy the stuff that makes your day easier. Just don’t copy the bad habits.

Watch the video.

Find more helpful Galaxy S27 Ultra guides and articles below.

1. Samsung Galaxy S27 Appears in IMEI Database First
2. Galaxy S27 Ultra upgrades loom, but S27 Pro shines
3. Galaxy S27 Ultra Camera Bar Shift Is About Qi2 Magnets
4. Galaxy S27 Ultra must steal RedMagic’s trigger buttons